What is Link Popularity?

Link popularity is the total number of web pages in each search engine’s index that contains a link to your web site, including your own website.

Click the non-zero Backlink number for each search engine - Google, MSN and Yahoo! - one at a time, to see who's linking to you. Browse through the sites that are linking to you. This gives you a view of the volume and quality of pages linking to you. It’s another way to view the sites that may be referring traffic to you. Once you find out who is linking to you and where they are linking to, you can understand the areas of your site that are performing well. You’ll also be able to strategize ways to improve your reach and performance by knowing your audience.

How are your competitors performing in search engines? If they are performing well, you can look at the sites that are linking to them to understand the places you need to improve your visibility.