Why the tree is a metaphor for publishing

We use a tree as a graphic on our home page because of how a tree uses raw materials from the earth and air to thrive. In publishing also, raw information and creative ideas can bear fruit to achieve your goals – to increase your brand recognition, increase sales, or create a published product that will succeed.

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Google makes content the boss

There are many components to evaluate for page rank contained in “Google’s Search Quality Rater’s Guidelines” released in November 2015. The clear take-away is to have QUALITY CONTENT on your website. And make sure the content is created from highly reputable sources. Doing a good job with these content guidelines can translate into Google rating your website higher and subsequently achieve a higher page rank.

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