I had been publishing books, printed music, and music recordings for decades when the internet came into existence. As a co-founder of a major publishing company, I was fortunate to have access to the most advanced technology available at the time. Publishing tech...
Besides the fact that traditional publishing uses ink on paper — which is of course derived from trees — the whole life process of a tree is an appropriate metaphor for the process of publishing. For all the steps of publishing — researching,...
Today, digital marketing is vital to the success of any business. Attracting customers and prospects to the company website has become a primary route to doing business. Even if you are a century old established business, you need to maintain existing customers and...